The aim of this cooperation is to study the effects of ROPO (Research Online, Purchase Offline) between visiting websites and visiting physical stores. This will allow advertising campaigns to reach users more effectively - regardless of the device they use. The cooperation between Proxi.cloud and ROQ.AD not only will provide clients with a comprehensive, 360-degree insight into consumer behavior in the offline and online spheres, but also an opportunity to analyze their flow between these two spheres. This will enable more efficient use of advertising budgets.
Do you happen to check product’s specifications, reviews and prices online before buying it in a store? Or maybe the opposite? After watching a few products in a store, do you come back home and after a moment of reflection you buy it online?
The General Data Protection Regulation (GDPR) with a view to the safety of users in the European Union countries comes into force on May 25, 2018. At Proxi.cloud, we want to ensure the best possible services. Openness and transparency are also our goal. We want to clearly inform users about personal data that we store to provide services and how they are used and to whom we share them.