The aim of this cooperation is to study the effects of ROPO (Research Online, Purchase Offline) between visiting websites and visiting physical stores. This will allow advertising campaigns to reach users more effectively – regardless of the device they use. The cooperation between Proxi.cloud and ROQ.AD not only will provide clients with a comprehensive, 360-degree insight into consumer behavior in the offline and online spheres, but also an opportunity to analyze their flow between these two spheres. This will enable more efficient use of advertising budgets.
Founded in 2015, Proxi.cloud is developing marketing solutions based on proximity and geolocation technologies. It provides a software development kit that extends customer’s application capabilities to include communication and analytics services based on location data. It’s aim is to equip clients with a platform for comprehensive management of proximity marketing activities using multiple technologies including geofencing, Wi-Fi and beacons.
Operating since 2015, Roq.ad has engaged in marketing analysis combining fragmented data of users owning multiple devices. Roq.ad, as a European provider of Cross-Device technology, uses machine learning algorithms to create Identity Graphs, which provide holistic information about the users and their devices. Gaining an understanding of each consumer’s device proliferation enables the precise measurement of ROPO analytics, along with other use cases.