The current problem of traditional user targeting is getting to people unrelated to a given advertising message, which in turn leads to user irritation and loss of advertiser money. The use of the described functionalities helps to optimize the expenses related to advertising and effectively acquiring new customers. What is geolocation? Geolocation in mobile devices …
The aim of this cooperation is to study the effects of ROPO (Research Online, Purchase Offline) between visiting websites and visiting physical stores. This will allow advertising campaigns to reach users more effectively – regardless of the device they use. The cooperation between Proxi.cloud and ROQ.AD not only will provide clients with a comprehensive, 360-degree …
We are pleased to announce that since June 2018 Proxi.cloud is a member of IAB Poland. Thanks to that our clients can be sure that we are a reliable partner who provides solid data based on location technology and implements effective programmatic campaigns. Proxi.cloud is also on the list of IAB Europe Advertising Consent trusted …
Do you happen to check product’s specifications, reviews and prices online before buying it in a store? Or maybe the opposite? After watching a few products in a store, do you come back home and after a moment of reflection you buy it online? It is an increasingly frequent phenomenon. A wide range of services …
Why this trend is so important for new marketing strategies? And what does combining Geofencing, Beacons and IoT mean for companies? Using Geofencing and Beacons is becoming increasingly popular in the field of mobile marketing. This technology depends on smartphones which, as you know, are part of modern everyday life. Let’s look at the past. …
Mobile marketing trends: Geofencing and Proximity marketing Read More »
The General Data Protection Regulation (GDPR) with a view to the safety of users in the European Union countries comes into force on May 25, 2018. At Proxi.cloud, we want to ensure the best possible services. Openness and transparency are also our goal. We want to clearly inform users about personal data that we store …
Privacy policy and personal data protection 1. The Administrator of Data in the Application is Proxi.cloud Sp. z o.o with its registered office in Poznań, at Jana Henryka Dąbrowskiego 79a, 60-529 Poznań, entered in the Register of Entrepreneurs of the National Court Register kept by the Poznań District Court – Nowe Miasto and Wilda, VIII …
