Use cases

Explore concrete examples of proximity technology benefiting our customers. Applications range from contextual advertising in retail to asset tracking in industry. Find out if any of them fits your needs.

Use cases for

Retail
Cinemas
FMCG
Banking
Airports
Stadiums
Security & Smart buildings
Industry

Multikino

Purpose:

– increasing usage of in-app coupons during discount actions,
– increasing ticket sales,
– promoting the image of cinema as more innovative.

Solution:

– installing 370 beacon devices in 33 cinemas accross Poland,
– using the Qpony promotional application to send push notifications
– using the Multikino mobile application to send push notifications,
– setting up geofencing around cinemas to encourage more visits,
– analysis of collected analytical data and the campaign effects,
– using beacon infrastructure for contextual advertising by other Multikino Partners.

KKS Lech Poznań

Purpose:

– contextual communication with application users within the football stadium,
– increase revenue during match day.

Solution:

– implementation SDK into Lech Poznan mobile app,
– installation of 60 becons at the stadium and club shops,
– using proximity communications with football fans,
– data analysis.

Qpony

Purpose:

– contextual communication with application users within the shopping mall’s,
– increasing use of in-app coupons during discount actions,
– enabling shopping malls to promote selected stores.

Solution:

– installation of beacons in the shopping malls,
– using Qpony promotional application to send push notifications,
– setting geofencing to the area around the shopping mall’s to encourage customers to visit the mall’s,
– analysis of collected data and campaign effects.

Natura

Purpose:

– increase sales,
– checking the instore conversion after receiving push notification.

Solution:

– geotrapping on all customer stores,
– sending push notifications via popular coupon app,
– analysis of collected data.

Result:

– measured conversion rate of 9,7% customers receiving the push message had interaction with customer stores.

Fotojoker

Purpose:

– customer behaviour analysis in selected customer stores,
– analysis of customer traffic around the branches hour-by-hour and day-by-day,
– customer segmentation for online retargeting purposes.

Solution:

– beacon installation,
– analysis of collected data,
– detailed report for the client.

NORTH FISH

Purpose:

– traffic analysis within selected customer restaurants,
– customer segmentation for online retargeting purposes.

Solution:

– beacon installation,
– setting geofences around all clients restaurants,
– analysis of collected data,
– detailed report for the client.

Tesco

Purpose:

– customer behaviour analysis within selected stores,
– analysing customer visit frequency.
– finding hot and cold spots for customer traffic within the store.

Solution:

– beacon installation,
– setting geofences around all clients restaurants,
– analysis of collected data,
– detailed report for the client.

Prospecto Group

Purpose:

– sending push notification to app users with offers from the nearest stores,
– developing communication with app users according to their shopping habbits.

Solution:

– integration of proxi.cloud SDK to Android and IOS mobile apps in 12 countries,
– using API to automaticcaly setting up geofences,
– campaign conversion analysis.

QRtag

Purpose:

– developing proximity communication in more than 50 mobile apps (Museum, Smart City and Retail sectors),
– proximity data analysis.

Solution:

– Android and IOS SDK integration enabling beacon, wifi and geofence functionality,
– implementing beacon vendor independent solution,
– API integration.

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